A brand without a digital presence
is like a body without a soul.
Digital branding is the online image of your Brand. It is who you are, provides value to the customers and inspires loyalty as well as brand recognition. Why it matters?
Well, take a look on your phone that is most likely next to you. Now think how this device becomes a window that connects you to this world. Through that window, brands reach you and try to convert you to their loyal customer. This is why the digital brand presence is essential.
A brand without a digital presence
is like a body without a soul.
Digital branding is the online image of your Brand. It is who you are, provides value to the customers and inspires loyalty as well as brand recognition. Why it matters?
Well, take a look on your phone that is most likely next to you. Now think how this device becomes a window that connects you to this world. Through that window, brands reach you and try to convert you to their loyal customer. This is why the digital brand presence is essential.
All you need for Successful Digital Branding
At LioX we will help you to…
Identify and create your customer profile
At this step you need to answer who your customers are, what their needs are, where you can find them, how they engage, which mode of purchase they prefer, when they buy and in general what their purchase habits are. Then you are required to define some personal stuff, such as location, age, interests, age, level of income and education etc. Here, Google Analytics and Facebook insights will help.
Design your logo and website
At this step a logo is absolutely necessary because it is your identification. The customers should be able to identify you though your logo, so it must have a memorable design that won’t be affected by time and trends. Your website is also essential because it is your landing page. We will make sure it is representative of your brand’s vide and consistent with your logo.
Finish your brand message
At this step we focus at your brand’s message. It is crucial to be clear and to the point in order to keep a foot ahead of competition. This will help you to establish a good reputation in the niche market. Keeping an eye on competition, on what your customers fear and getting inspired by successful brands are a few secret tips we follow.
Establish your online presence via SEO
The importance of SEO in small and medium size businesses is vital. SO at this step we make sure that SEO is going to be used at its max potential at you website. What is required is unique and engaging content, easy UI environment, precise tags on every page that will help search engines understand your content and more.
Approach more customers via social media
Social Media is our field of focus at this step. You need to keep a strong leading presence on the social medial channels because this is the place where your customers can reach you and learn more about you. Your social media profiles should look professional, elegant and of course, active.
Deliver value to your customers
What a brand would be without product and services value? At this step you need to make sure that you will provide quality in order to nurture loyal customers. We stand by your side during this process to identify what the content that is valued to your audience. Never forget to engage in conversations with your loyal customers, hear their needs and reward their loyalty while providing remarkable customer service.
Implement content marketing
Now it is the time that we focus on your content marketing, which we can easily say, rules the web. Content marketing is responsible for raising brand awareness, product comparison and consequently to brand conversion. You can use it to improve your overall presence and build trust between your brand and you customers. Having quality content is a straight line to success to improve your digital branding.
Take advantage of the online advertising
At this stage we will help you to implement online advertising in your business, whether it is a smaller one or not. Online ads as well as local directories such as “Google My Business”, “LinkedIn” and more, keep a great power in their “hands” that your brand should take advantage of in order to reach more potential customers at a moderate budget.
Reach influencers to promote your brand
This step is a very rewarding one if taken however, not many businesses have the luxury to afford. Reach some social media influencers or bloggers, with a high number of fans and followers on your targeted social media, in order to expand your brand’s reputation. It is hard to get them on board, unless you reach them with a hard-to-reject offer. There are many platforms we could suggest, in order to find your ideal brand ambassador.
At LioX we will help you to…
Identify and create your customer profile
At this step you need to answer who your customers are, what their needs are, where you can find them, how they engage, which mode of purchase they prefer, when they buy and in general what their purchase habits are. Then you are required to define some personal stuff, such as location, age, interests, age, level of income and education etc. Here, Google Analytics and Facebook insights will help.
Design your logo and website
At this step a logo is absolutely necessary because it is your identification. The customers should be able to identify you though your logo, so it must have a memorable design that won’t be affected by time and trends. Your website is also essential because it is your landing page. We will make sure it is representative of your brand’s vide and consistent with your logo.
Finish your brand message
At this step we focus at your brand’s message. It is crucial to be clear and to the point in order to keep a foot ahead of competition. This will help you to establish a good reputation in the niche market. Keeping an eye on competition, on what your customers fear and getting inspired by successful brands are a few secret tips we follow.
Establish your online presence via SEO
The importance of SEO in small and medium size businesses is vital. SO at this step we make sure that SEO is going to be used at its max potential at you website. What is required is unique and engaging content, easy UI environment, precise tags on every page that will help search engines understand your content and more.
Approach more customers via social media
Social Media is our field of focus at this step. You need to keep a strong leading presence on the social medial channels because this is the place where your customers can reach you and learn more about you. Your social media profiles should look professional, elegant and of course, active.
Deliver value to your customers
What a brand would be without product and services value? At this step you need to make sure that you will provide quality in order to nurture loyal customers. We stand by your side during this process to identify what the content that is valued to your audience. Never forget to engage in conversations with your loyal customers, hear their needs and reward their loyalty while providing remarkable customer service.
Implement content marketing
Now it is the time that we focus on your content marketing, which we can easily say, rules the web. Content marketing is responsible for raising brand awareness, product comparison and consequently to brand conversion. You can use it to improve your overall presence and build trust between your brand and you customers. Having quality content is a straight line to success to improve your digital branding.
Take advantage of the online advertising
At this stage we will help you to implement online advertising in your business, whether it is a smaller one or not. Online ads as well as local directories such as “Google My Business”, “LinkedIn” and more, keep a great power in their “hands” that your brand should take advantage of in order to reach more potential customers at a moderate budget.
Reach influencers to promote your brand
This step is a very rewarding one if taken however, not many businesses have the luxury to afford. Reach some social media influencers or bloggers, with a high number of fans and followers on your targeted social media, in order to expand your brand’s reputation. It is hard to get them on board, unless you reach them with a hard-to-reject offer. There are many platforms we could suggest, in order to find your ideal brand ambassador.
