Ignoring digital marketing is like opening a business
and not telling anyone
If you keep asking yourself what digital marketing is, you can easily define it as advertising coming through digital channels such as social media, emails, mobile apps, websites etc. It focuses on finding new customers as well as generating sales and it can either be online or offline. Both kinds are equally essential for a well-built digital marketing strategy. If you’re new to this field, it may seem overwhelming to get started and master all the digital marketing tactics.
At LioX, we get that… and we are ready to help you.
Ignoring digital marketing is like opening a business
and not telling anyone
If you keep asking yourself what digital marketing is, you can easily define it as advertising coming through digital channels such as social media, emails, mobile apps, websites etc. It focuses on finding new customers as well as generating sales and it can either be online or offline. Both kinds are equally essential for a well-built digital marketing strategy. If you’re new to this field, it may seem overwhelming to get started and master all the digital marketing tactics.
At LioX, we get that… and we are ready to help you.
Main types of Digital Marketing Technology
Content is the reason search began in the first place.
The content you give to your audience reflects the image of your brand. At LioX we create the content that is necessary for your business to run. It is rich, attractive and valuable. We manage to combine entertainment and information in the right content in order to bring solid results. The content is not something we neglect because it is what makes your customers like you more. We follow a systematic plan deriving from customers’ needs and build a base which the customers adore to visit. Content marketing should be seen as a long-term investment.
Brands that ignore Social Media… will die. It’s that simple.
Social media marketing uses the power of social media channels, such as Facebook, Instagram, Twitter, YouTube etc. to market your business. Take advantage of the huge amount of interaction and engagement that social media offer and the two-way communication between them and your brand. Then let them do the rest and share your content. At LioX, we can either use organic or paid options to promote your business. With like campaigns or targeted ads that will be shown on a selected demographic’s news feed, we aim at the promotion of your brand and at the growth of your followers.
SEO & SEM are not about driving clicks and traffic to your site, it’s about driving the right clicks and traffic to your site.
Search Engine Optimization can be easily called the marketing buzzword of the last years given the fact that all of the online searches start with the use of search engines such as Google. SEO is all about optimizing your online presence in order to attract quality traffic at your website. The main difference between SEO and SEM is that the first allows you to rank for your targeted keywords in an organic and natural way, while the second one is paid. The word “Ad” appears next to the top Google Search results that are paid, fact that grants brand awareness. Google AdWords is a widely known SEM. At LioX, we know that only the incorporation of both SEO and SEM brings the best results for your brand. We can make your brand stand out by creating exceptional content, designing attractive websites in order for search engines to index them and be able to rank them at the top of the user’s search results and also create Pay per Click search advertising.
Mobile is not the future, it is the now. Meet your customers in their environment of their choice, not where it is convenient for you.
All of us have at least one mobile in our pocket all the time, so no wonder why mobile devices are a part of digital marketing and why mobile apps are essential for a brand. All you do on your desktop, at LioX, we are ready to adapt it on your mobile device. Especially if you are addressing a younger audience, it is important to use in-app advertising, send text messages etc. You can also use geofencing which is a tactic that allows you to target your audience based on where they physically are.
Main types of Digital Marketing Technology
Content is the reason search began in the first place.
The content you give to your audience reflects the image of your brand. At LioX we create the content that is necessary for your business to run. It is rich, attractive and valuable. We manage to combine entertainment and information in the right content in order to bring solid results. The content is not something we neglect because it is what makes your customers like you more. We follow a systematic plan deriving from customers’ needs and build a base which the customers adore to visit. Content marketing should be seen as a long-term investment.
Brands that ignore Social Media… will die. It’s that simple.
Social media marketing uses the power of social media channels, such as Facebook, Instagram, Twitter, YouTube etc. to market your business. Take advantage of the huge amount of interaction and engagement that social media offer and the two-way communication between them and your brand. Then let them do the rest and share your content. At LioX, we can either use organic or paid options to promote your business. With like campaigns or targeted ads that will be shown on a selected demographic’s news feed, we aim at the promotion of your brand and at the growth of your followers.
SEO & SEM are not about driving clicks and traffic to your site, it’s about driving the right clicks and traffic to your site.
Search Engine Optimization can be easily called the marketing buzzword of the last years given the fact that all of the online searches start with the use of search engines such as Google. SEO is all about optimizing your online presence in order to attract quality traffic at your website. The main difference between SEO and SEM is that the first allows you to rank for your targeted keywords in an organic and natural way, while the second one is paid. The word “Ad” appears next to the top Google Search results that are paid, fact that grants brand awareness. Google AdWords is a widely known SEM. At LioX, we know that only the incorporation of both SEO and SEM brings the best results for your brand. We can make your brand stand out by creating exceptional content, designing attractive websites in order for search engines to index them and be able to rank them at the top of the user’s search results and also create Pay per Click search advertising.
Mobile is not the future, it is the now. Meet your customers in their environment of their choice, not where it is convenient for you.
All of us have at least one mobile in our pocket all the time, so no wonder why mobile devices are a part of digital marketing and why mobile apps are essential for a brand. All you do on your desktop, at LioX, we are ready to adapt it on your mobile device. Especially if you are addressing a younger audience, it is important to use in-app advertising, send text messages etc. You can also use geofencing which is a tactic that allows you to target your audience based on where they physically are.
At LioX we use the following digital marketing methods
At LioX we use the following digital marketing methods